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The World's Most Valuable Brands|2018

By: Forbes
Forbes has measured the World's Most Valuable Brands by looking at the financial numbers. The most valuable brands are the ones that generate massive earnings in industries where branding plays a major role. Forbes required brands to have a presence in the U.S..
Category:Brand Value
Region:Global
Ranking Type:positive

 
Name
Brand Value
($bil)
Last
SyncForce Customer
1
182.8
1
2
132.1
2
3
104.9
3
4
94.8
4
5
70.9
6
6
57.3
5
7
47.6
10
8
47.5
7
9
44.7
8
10
41.9
12
11
41.4
9
14
34.1
14
16
32.4
15
17
32.1
13
18
32
16
19
31.4
19
20
31.4
21
21
30.8
18
22
26.6
25
23
26.2
27
24
25.5
26
25
25.5
22
26
24.9
24
27
24.5
28
29
18.4
30
30
17.2
33
31
17.1
31
32
17.1
29
34
16.2
35
35
15.3
44
36
14.9
47
37
14.8
37
38
14.8
38
39
14.6
32
40
14.5
41
41
14.4
40
42
14.1
39
43
13.5
43
44
13.3
45
45
13.2
46
46
13
51
47
13
36
48
12.8
49
49
12.4
52
50
12.4
42
51
11.9
53
52
11.9
50
53
11.7
54
SyncForce Client
55
11.5
71
56
11.5
57
57
11.4
48
58
11
60
59
10.6
61
61
10.4
70
62
10.3
55
63
10.2
73
64
10.2
65
65
10.1
62
66
10
59
67
10
58
68
9.5
75
69
9.5
64
70
9.4
67
71
9.3
69
74
8.8
81
75
8.7
68
76
8.7
74
77
8.6
77
78
8.5
86
79
8.4
88
80
8.3
84
81
8.3
83
82
8.2
78
84
8.2
72
85
8.1
91
86
8
95
87
8
87
89
7.9
98
91
8.6
76
92
7.8
97
93
7.7
90
94
7.7
-
95
7.6
100
96
7.5
-
97
7.5
96
98
7.5
-
99
7.5
-