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Best Global Brands| 2018

Interbrands' annual ranking of the World's Most Valuable Brands. The three key indicators that determine the brand value are: the financial perfomance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
Brand Value
($m)
Last
SyncForce Customer
1
214,480
1
2
155,506
2
3
100,764
5
4
92,715
3
5
66,341
4
6
59,890
6
7
53,404
7
9
45,168
8
10
43,417
12
11
43,293
15
12
42,972
10
13
41,006
13
14
39,874
14
15
34,575
16
17
30,120
18
18
26,152
19
19
26,133
17
20
23,662
20
21
22,885
21
22
20,798
22
SyncForce Client
23
20,005
-
25
17,712
24
26
17,567
30
27
17,458
25
28
16,864
26
29
16,849
29
30
16,826
23
31
16,617
28
32
16,372
32
33
15,627
31
34
14,214
37
35
13,995
33
36
13,535
35
37
13,053
36
38
13,017
34
39
12,942
51
40
12,213
39
41
12,201
40
42
12,187
38
43
12,104
41
SyncForce Client
44
11,769
44
45
11,577
46
46
11,206
47
47
11,116
42
48
11,102
45
49
10,821
49
50
10,772
55
51
10,748
56
52
10,707
48
53
10,534
43
54
10,433
53
55
10,380
52
56
10,132
50
57
9,615
60
58
9,533
54
59
9,316
61
60
9,104
58
61
9,021
64
62
8,938
59
SyncForce Client
64
8,659
62
66
8,111
78
67
7,646
65
68
7,576
70
69
7,547
68
70
7,545
71
71
6,925
69
72
6,990
72
73
6,621
80
74
6,533
67
75
6,432
84
76
6,293
75
78
6,221
73
79
5,881
76
80
5,760
88
82
5,730
89
83
5,642
81
84
5,641
82
85
5,517
93
87
5,393
85
89
5,276
91
90
5,254
87
92
5,176
-
94
4,989
86
95
4,812
94
96
4,733
90
98
4,722
-
99
4,696
-
100
4,214
-