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Best Global Brands| 2020

Interbrands' annual ranking of the World's Most Valuable Brands. The three key indicators that determine the brand value are: the financial perfomance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
Brand Value
($m)
Last
SyncForce Customer
1
322,999
1
2
200,667
3
3
166,001
4
4
165,444
2
5
62,289
6
6
56,894
5
7
51,595
7
9
42,816
9
10
40,773
10
11
39,756
11
12
36,971
13
13
35,178
14
14
34,885
12
15
34,388
16
16
34,119
15
17
31,720
17
18
28,011
20
19
26,060
-
20
21,694
21
21
21,203
22
22
20,220
25
24
19,161
27
25
18,870
26
26
18,603
24
27
18,206
39
28
17,961
28
30
17,328
-
31
16,552
31
32
15,675
33
33
15,606
32
34
15,073
34
35
14,862
29
36
14,295
36
37
14,008
30
38
13,900
38
39
12,935
43
40
12,785
-
41
12,665
65
42
12,568
35
43
12,553
51
44
12,428
42
45
12,397
55
46
12,277
44
47
12,267
40
48
12,211
46
49
12,129
53
50
12,070
45
51
12,010
56
52
11,936
41
53
11,671
49
54
11,578
37
55
11,301
50
56
11,246
48
57
11,055
62
58
10,755
70
59
10,553
52
60
10,514
72
61
10,512
58
62
10,340
59
63
10,252
60
SyncForce Client
64
10,118
47
65
9,740
54
66
9,547
57
67
9,409
64
68
9,345
66
70
8,389
92
71
8,057
61
72
7,535
75
73
7,494
68
74
7,474
67
75
7,367
73
76
7,296
89
78
6,563
79
79
6,379
77
80
6,301
74
81
6,289
83
82
6,288
80
83
5,988
82
84
5,855
76
85
5,844
81
86
5,830
78
88
5,520
88
SyncForce Client
90
5,210
98
91
5,123
95
93
5,077
85
94
4,966
94
95
4,965
90
96
4,942
87
97
4,809
96
98
4,555
-
99
4,495
100
100
4,481
-