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BrandZ Top 100 Most Valuable Global Brands| 2018

Millward Brown's brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand generates trust for a company, for its products, and for its services. The brands mentioned in the BrandZ top 100 list are the world's most trusted brands.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
value
($ M)
Last
SyncForce Customer
1
302,063
1
2
300,595
2
3
207,594
4
4
200,987
3
5
178,990
8
6
162,106
5
7
145,611
7
8
126,044
10
9
113,401
14
10
106,698
6
11
96,269
9
12
84,897
11
13
81,914
12
14
79,964
13
15
70,872
20
16
60,412
16
17
55,366
21
18
54,952
15
19
53,833
18
20
47,229
24
23
44,503
22
24
43,056
23
25
41,499
-
26
41,138
29
27
39,372
-
29
38,479
26
30
35,440
52
31
34,002
31
32
33,723
32
33
32,191
37
34
32,113
64
36
29,987
30
37
28,860
27
38
28,316
44
39
28,063
41
40
27,031
33
41
26,861
39
42
26,860
34
43
26,141
61
44
26,107
38
45
25,802
46
46
25,684
40
47
26,624
35
48
24,922
49
50
23,633
48
51
22,958
65
52
22,924
-
53
22,824
43
54
22,442
80
55
22,377
50
56
22,218
51
57
21,331
66
58
21,258
59
59
20,933
-
60
20,874
63
61
20,819
92
62
20,568
70
63
20,264
57
64
20,183
42
65
19,647
62
66
19,628
56
67
19,324
73
70
18,766
45
71
18,516
58
72
18,265
68
73
18,251
74
74
18,222
55
75
17,831
98
76
17,481
53
77
17.439
87
78
17,026
90
79
16,429
78
80
16,278
71
81
16,045
-
82
15,965
77
83
15,657
79
84
15,607
94
85
15,358
67
86
15,131
97
88
14,829
86
89
14,797
-
90
14,537
-
91
14,496
-
92
14,465
75
93
13,785
89
94
13,604
69
95
13,111
82
96
12,742
83
97
12,695
91
98
12,685
84
99
12,674
-
100
12,456
-