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The Authentic 100 Index| 2016

Global study from Cohn & Wolfe defines authenticity in the eyes of consumers and reveals the 100 Most Authentic Brands. The Authentic 100 Index is a list of brands in the world based on consumer perception of authenticity. Authenticity is a function of how much consumers perceive a company or brand to be reliable, respectful and real.
Region:Global
Ranking Type:positive